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Est. 1993 · USA

NVIDIA

"The way it's meant to be played."

Founders
Jensen Huang, Chris Malachowsky & Curtis Priem
The Nvidia GeForce RTX 2080 Ti, a key part of the first generation of Nvidia RTX products.
The Nvidia GeForce RTX 2080 Ti, a key part of the first generation of Nvidia RTX products.
Chapter 01

The story

Nvidia was founded on April 5, 1993, by Jensen Huang, Chris Malachowsky, and Curtis Priem. The three co-founders met in late 1992 at a Denny's diner in San Jose, California, where a compelling vision for graphics-based processing as the future of computing inspired Huang to leave his stable job and become CEO of their new startup. They recognized that video games presented both a computationally challenging problem and a high-volume market, making it their "killer app" to fund extensive R&D.

Beginning with just $40,000, the company soon secured $20 million in venture capital. Nvidia quickly entered a burgeoning market where about 70 startups were competing to develop graphics acceleration for video games. Their initial product, the NV1, utilized quadrilateral primitives, a departure from the emerging industry standard of triangle primitives, which Microsoft's DirectX platform adopted. This design choice led to the NV1's commercial failure, putting the fledgling company in a precarious financial state.

In a critical turnaround, after a failed partnership with Sega for the Dreamcast console, Sega's president not only chose another vendor but also invested $5 million in Nvidia, providing them a much-needed lifeline. This allowed Huang to drastically pivot the company, laying off more than half the staff and refocusing entirely on developing the RIVA 128, a graphics accelerator optimized for triangle primitives. Its release in 1997, just as the company was down to a month's payroll, proved a massive success, selling about a million units and ensuring Nvidia's survival and subsequent growth.

Chapter 02

Challenges along the way

Nvidia faced significant challenges early on, most notably with its first product, the NV1. Its design based on quadrilateral primitives became incompatible with Microsoft's DirectX, which exclusively supported triangle primitives, leading to the NV1's market failure. This nearly bankrupted the company; a failed partnership with Sega left them with only enough funds for one month's payroll. Jensen Huang had to make the difficult decision to lay off over half of Nvidia's employees to refocus resources, a period so dire it spawned their motto: "Our company is thirty days from going out of business." They also endured a class action lawsuit over faulty mobile chipsets and GPUs in 2008, resulting in a $200 million write-down and later a settlement.

Chapter 03

Major milestones

  1. 1993
    Nvidia co-founded by Jensen Huang, Chris Malachowsky, and Curtis Priem on April 5th.
  2. 1997
    Released the RIVA 128, a graphics accelerator successful for processing triangle primitives, pulling the company back from the brink of failure.
  3. 1999
    Nvidia went public and released the GeForce 256, its first product marketed as a GPU, featuring onboard transformation and lighting.
  4. 2000
    Won contract to develop graphics hardware for Microsoft's Xbox and acquired intellectual assets of rival 3dfx.
  5. 2001
    United States PatentFig. 5
    Transform, lighting and rasterization system embodied on a single semiconductor platform
    US 6,198,488
    Read filing ↗
  6. 2007
    Named 'Company of the Year' by Forbes for its significant accomplishments.
  7. 2011
    Released Tegra 3, its first ARM-based system on a chip for mobile devices with a quad-core mobile CPU.
  8. 2023
    Became the seventh U.S. company to reach a US$1 trillion valuation.
  9. 2025
    Became the first company in the world to surpass US$4 trillion and US$5 trillion in market capitalization due to AI demand.
Chapter 04

Prototypes & people

The Denny's diner in San Jose where Nvidia's three co-founders decided to start the company in late 1992.
facilityThe Denny's diner in San Jose where Nvidia's three co-founders decided to start the company in late 1992.
Nvidia's former headquarters during its pre-AI period, still in use today.
facilityNvidia's former headquarters during its pre-AI period, still in use today.
An aerial view of Endeavor, one of Nvidia's triangle-shaped headquarters buildings in Santa Clara, California, in 2017.
facilityAn aerial view of Endeavor, one of Nvidia's triangle-shaped headquarters buildings in Santa Clara, California, in 2017.
The Nvidia GeForce RTX 2080 Ti, a key part of the first generation of Nvidia RTX products.
productThe Nvidia GeForce RTX 2080 Ti, a key part of the first generation of Nvidia RTX products.
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