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Est. 2010 · USA

Nest

"Smart home essentials."

Founders
Tony Fadell and Matt Rogers
The Nest Learning Thermostat, the company's flagship product, known for its elegant design.
The Nest Learning Thermostat, the company's flagship product, known for its elegant design.
Chapter 01

The story

Nest Labs was founded in 2010 by former Apple engineers Tony Fadell and Matt Rogers. The initial idea for the company came to Tony Fadell as he struggled to find an adequate thermostat for his vacation home, sparking a desire to create a superior product.

Their first offering, the Nest Learning Thermostat, was introduced in 2011. This innovative device was programmable, self-learning, sensor-driven, and Wi-Fi-enabled, pioneering features that would become hallmarks of Nest's product line. Its breakthrough was in its ability to learn user preferences and optimize home heating and cooling, aiming to conserve energy. This intelligent approach quickly drew attention, leading to rapid company growth and, by early 2014, its acquisition by Google.

Chapter 02

Challenges along the way

Nest faced significant challenges, including multiple lawsuits alleging patent infringement from companies like Honeywell and Allure Energy. Post-acquisition by Google, the company grappled with internal leadership issues, notably the controversial decision to remotely 'brick' the expensive Revolv smart hubs, which alienated customers and caused an exodus of employees, leading to negative press and a perception of a 'disaster' acquisition. A software update also caused some thermostats to stop working, and a hidden microphone in the Nest Guard privacy incident further tarnished its reputation.

Chapter 03

Major milestones

  1. 2010
    Nest Labs founded by Tony Fadell and Matt Rogers.
  2. 2011
    Introduced the Nest Learning Thermostat, the company's first product.
  3. 2013
    Launched the Nest Protect smoke and carbon monoxide detector.
  4. 2014
    Acquired by Google for $3.2 billion and later acquired Dropcam for $555 million.
  5. 2014
    United States PatentFig. 21
    Preconditioning controls and methods for an environmental control system
    US 8,630,742
    Read filing ↗
  6. 2015
    Introduced Nest Cam security cameras, replacing the Dropcam brand.
  7. 2018
    Merged into Google's hardware division; Nest brand integrated across Google's home products.
  8. 2019
    Google Nest became the blanket branding for all Google home products, discontinuing 'Works with Nest'.
  9. 2020
    Discontinued Nest Secure home security system.
Chapter 04

Prototypes & people

The Nest Learning Thermostat, the company's flagship product, known for its elegant design.
productThe Nest Learning Thermostat, the company's flagship product, known for its elegant design.
A Nest Learning Thermostat displaying energy usage data, showcasing its smart capabilities.
productA Nest Learning Thermostat displaying energy usage data, showcasing its smart capabilities.
The Nest Protect, a smart smoke and carbon monoxide detector with a distinct light ring.
productThe Nest Protect, a smart smoke and carbon monoxide detector with a distinct light ring.
The Nest Hello video doorbell, an early iteration of Nest's smart access devices.
productThe Nest Hello video doorbell, an early iteration of Nest's smart access devices.
The Nest x Yale smart lock, a collaboration extending Nest's smart home security offerings.
productThe Nest x Yale smart lock, a collaboration extending Nest's smart home security offerings.
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