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Est. 1984 · China

Lenovo

"Smarter technology for all."

Founders
Liu Chuanzhi and Danny Lui
The Moto X smartphone, part of Motorola Mobility's product line acquired by Lenovo.
The Moto X smartphone, part of Motorola Mobility's product line acquired by Lenovo.
Chapter 01

The story

Lenovo began its journey in Beijing on November 1, 1984, originally named Legend. Founded by a team of eleven engineers from the Institute of Computing Technology of the Chinese Academy of Sciences, led by Liu Chuanzhi, the company started with a modest 200,000 yuan. Their initial attempts to import televisions and market a digital watch failed, but they found their footing testing computer quality and developing a circuit board that allowed IBM-compatible PCs to process Chinese characters.

Liu Chuanzhi sought to expand, obtaining government permission to form a Hong Kong subsidiary. This move, supported by his father and co-founder Danny Lui, was crucial for capital and establishing the groundwork for future manufacturing in China. By 1990, Legend began producing and marketing computers under its own brand. An early breakthrough was the KT8920 mainframe computer, and by 1996, Legend had become the market leader in China, launching its own line of laptops.

The company’s big moment came in 1998 with the release of the Tianxi computer, co-branded with China Telecom. Designed for ease of use, it featured a button for instant internet access and sold over a million units in 2000 alone. This success solidified Legend's position as a dominant force in the Chinese PC market, setting the stage for its eventual rebranding to Lenovo and global expansion.

Chapter 02

Challenges along the way

Lenovo faced significant hurdles in its early days, including failed ventures into importing televisions and marketing a digital watch. Expanding beyond its Chinese identity required a complete rebranding from "Legend" to "Lenovo" due to trademark issues. Integrating IBM's PC business in 2005 presented a complex challenge, necessitating the blending of different corporate cultures and technological infrastructures while navigating international market demands and securing regulatory approvals, particularly from the US government.

Chapter 03

Major milestones

  1. 1984
    Founded as Legend by Liu Chuanzhi and a team of engineers in Beijing.
  2. 1984
    United States PatentFig. 10
    ThinkPad hinge, keyboard and battery filings
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  3. 1988
    Placed first recruitment advertisement in China Youth News, hiring key talents like Yang Yuanqing.
  4. 1990
    Began manufacturing and marketing computers under its own brand name.
  5. 1994
    Went public on the Hong Kong Stock Exchange, raising nearly US$30 million.
  6. 1998
    Released the Tianxi computer, which made internet access user-friendly for Chinese consumers.
  7. 2003
    Rebranded from 'Legend' to 'Lenovo' to facilitate international expansion.
  8. 2005
    Acquired IBM's Personal Computing Division, including the ThinkPad and ThinkCentre lines.
  9. 2013
    Became the world's largest personal computer vendor by unit sales for the first time.
Chapter 04

Prototypes & people

The iconic ThinkPad logo, a significant brand acquired from IBM in 2005.
logoThe iconic ThinkPad logo, a significant brand acquired from IBM in 2005.
The Moto X smartphone, part of Motorola Mobility's product line acquired by Lenovo.
productThe Moto X smartphone, part of Motorola Mobility's product line acquired by Lenovo.
Lenovo's modern corporate logo, adopted in 2015, reflecting its global identity and future vision.
logoLenovo's modern corporate logo, adopted in 2015, reflecting its global identity and future vision.
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