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Est. 1989 · USA

Garmin

"Outdoor and endurance wearables."

Founders
Gary Burrell and Min Kao.
A Garmin eTrex H, an early and basic GPS model that was lightweight, waterproof, and palm-sized.
A Garmin eTrex H, an early and basic GPS model that was lightweight, waterproof, and palm-sized.
Chapter 01

The story

Garmin was founded in 1989 by Gary Burrell and Min Kao in Lenexa, Kansas, initially named ProNav. Burrell had recruited Kao from defense contractor Magnavox, bringing together their expertise to create a company focused on Global Positioning System (GPS) technology. Their first product, a GPS unit for boaters called GPS 100, debuted at the 1990 International Marine Technology Exposition and quickly secured 5,000 orders, signaling strong market demand.

The company soon renamed itself Garmin, a portmanteau of its founders' names. In 1991, the U.S. Army became an early customer, highlighting the versatility and reliability of their GPS systems. Garmin expanded its operations with a manufacturing facility in Taiwan the same year. By 1995, the company's sales reached $102 million, demonstrating rapid growth and profitability.

A significant early breakthrough came in 1994 with the release of the GPS 155, the first IFR-certified aviation navigation system, opening up the aviation market. Following this, the company introduced the GNS 430, an integrated avionics system, and the StreetPilot, its first portable car navigation system, further diversifying its product offerings and solidifying its position as a leading innovator in navigation technology.

Chapter 02

Challenges along the way

One of Garmin's most significant challenges occurred in July 2020, when the company experienced a ransomware attack. This incident forced Garmin to shut down its call centers, website, and several online services, including Garmin Connect and flyGarmin, due to the encryption of its internal network and production systems. The outage severely impacted customer support, prevented users of Garmin wearables from uploading data, and disrupted flight planning for pilots relying on Garmin's navigational systems. Speculation arose that a $10 million ransom was demanded and possibly paid, though Garmin did not officially confirm this. This event highlighted the vulnerability of even large tech companies to cyberattacks and tested Garmin's ability to restore critical services and maintain user trust.

Chapter 03

Major milestones

  1. 1989
    Garmin founded as ProNav by Gary Burrell and Min Kao in Lenexa, Kansas.
  2. 1990
    Released first product, the GPS 100 for boaters, receiving 5,000 orders at debut.
  3. 1994
    Released GPS 155, the first IFR-certified aviation navigation system.
  4. 1998
    Introduced GNS 430 integrated avionics and StreetPilot, its first car navigation system.
  5. 2000
    Garmin began public trading on NASDAQ; had sold three million GNSS devices.
  6. 2003
    Launched the Forerunner 201, the first wrist-based GPS trainer for runners.
  7. 2004
    United States PatentFig. 18
    Portable navigation device and method
    US 6,801,853
    Read filing ↗
  8. 2012
    Released the fēnix adventure smartwatch for outdoor sports and recreation.
  9. 2020
    Garmin Autoland won the Robert J. Collier Trophy for contributions to aviation.
Chapter 04

Prototypes & people

Garmin founders Gary Burrell and Min Kao, whose names combined form the company's brand, pictured together.
peopleGarmin founders Gary Burrell and Min Kao, whose names combined form the company's brand, pictured together.
A Garmin eTrex H, an early and basic GPS model that was lightweight, waterproof, and palm-sized.
productA Garmin eTrex H, an early and basic GPS model that was lightweight, waterproof, and palm-sized.
The Garmin Venu 3, a modern fitness smartwatch showcasing the company's evolution into wearable technology.
productThe Garmin Venu 3, a modern fitness smartwatch showcasing the company's evolution into wearable technology.
The corporate headquarters of Garmin in Olathe, Kansas, where the company established its operations.
facilityThe corporate headquarters of Garmin in Olathe, Kansas, where the company established its operations.
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